In 2023, over a cup of coffee in Camden Maine, Becky Johnson and Tracy Friden came together to create FlatWear Clothing. 

Our mission at FlatWear is two fold—to support women who choose flat closure after a mastectomy by designing stylish, well-fitting clothes that honor and respect their choice to live flat, and to promote flat as a valid option by being a resource for the community.

Through FlatWear we hope to be part of the support system for women who have chosen flat closure, and for women struggling with the decision now. We would like to be a positive part of the flat community and create clothing that makes women feel beautiful for years to come. 

FlatWear is an online shop based in Maine, USA.

FlatWear Clothing

Becky

Diagnosed with invasive lobular carcinoma in 2019, Becky chose flat closure after a bilateral mastectomy and quickly discovered the lack of clothing designed for women living flat. She approached Tracy with the idea for a flat clothing company in 2023 and a year later FlatWear LLC was born.  With a background in real estate and small business, Becky manages daily operations for FlatWear and is a key part of community connections. A Maine native, Becky grew up in Rockport and is deeply rooted in the midcoast community. She is known for being a very fast walker and for loving a good beach.

A fashion graduate from Parsons School of Design, Tracy has been making women’s clothing for more than 15 years. As designer and creative director for FlatWear, she manages production with a keen eye for detail, and loves finding creative solutions for a flat fit. Tracy fell in love with Maine in 2021 and met Becky (her real estate agent!) while looking for a home in Camden. She is known for murdering plants and for an unhealthy obsession with Twist Erase mechanical pencils.

We Didn’t Do It Alone

The amazing women of the flat community have been our foundation. They’ve answered questionnaires, given us design ideas, tried on samples we mailed to them, modeled for us, cheered for us, and lifted us up.

In the greater community supporting flat women, we have had invaluable guidance from mentors, fellow designers, business advisors, and marketing strategists—their time freely given.

In our small midcoast Maine neighborhood we had help with our first photo shoot; news outlets and social media influencers told our story; and an amazing number of personal referrals helped us build a network of resources.

In addition to all of that, so many people made FlatWear possible by supporting our Kickstarter campaign. Our ambition was to fund more than the production of a few flat garments - we wanted to launch a business that would be a resource for flat women now and in the future. With your help,  we’ve launched our first collection of designs, and FlatWear is now poised to grow. 

We didn’t do it alone. It takes a village - and ours totally showed up for us. 

With genuine gratitude we thank you all,

- Becky & Tracy

Kickstarter Wall of Thanks

Kim Ashe

Erin & Alec Brainerd

Jonathan Miller

Elizabeth Boetsch

Maureen Scott

Petra Friden

Chris Friden

Maud Casey

Melanie Marshall

Shelley Kadota

Mackenzie Bronk

Alison Contento

Lisa Brott

Lucy Brown

Jan Bonk

Nancy Slyman

Kate Bates

Casey Heard Leonard

Mish Sommers

Kimberly Grinnell

Rebecca Richman Cohen

Joey Coakley Beck

Rebecca Babb Brott

Nancy Hughes

Christopher Davis

Heather Shields

Mary Bryant

Betcie Silverio

Sarah McCormick

Hayden & Cathy Sears

Margaret Tokar

Margaret Damo

Rachel Pound

Robyn Tarantino

Elisa Olds

Tina

Carole Ontiveros

Melissa

Anonymous

Cheryl LeBlond

Nancie Julian

Moon Wickenden

Jane Scott

Trisha Buck

Rebecca Linscott

Robyn Schuller

Kim Hussey

Gillian Horton

kerry keefe

Teaque Smith

Anonymous

Deb Lyon

Anonymous

Donna

Mary Bumiller

Nicole Emery

Susannah Eykyn

Pat Skaling

Kate Cohen

Candida Steel

Jeannette Sowles

Annie Kassler

Alisa Hoffman

Andy

Laura Brainerd

Tracy Wisner

Deborah George

Christina White

Anonymous

Susan Dorr

Katie

Philip Friden

Ann Waigand

Susan Seath

Meredith Gutheinz

Catie Roland

Laura E Campbell

Caroline Morong

Linda St Clair

Randy Novia

Nancy Juda

Vincent Abaldo

Bridget Oboyle

Kelly Miell

Anonymous

Laurie Gutmann Kahn

Megan

Anonymous

Margaret McKee

Deepa

Anonymous

Jo

Andrea Levesque

Sherri Hart

Julie Devin

Tricia O'Brien

Mel

Amanda

Julie Marchese

Nicole Maynard

Sunday White

Shannon Orestis

Kristen Solo

Julie Brooks

Kristine Scher

Jeanne Hoffman

Anonymous

Melissa

Heidi Johnson

J Pearson

Ingrid Busson

Heidi Holland

Joyce B

Gretchen Scott

Pam Delehey

Julie Potts

Lesley Lassiter

Dani Notari

Dina Brochu

Marnie Shiels

Lynne Doble

Elizabeth Dale

Olivia Kelsch

Liz Nolan

Marie Held

Linda Annis

Misty Krueger

Bostay

Candida Schwartz

Zach Provonchee

Parker Johnson

Kristin Johnson

J. Rockwood

Holly Thompson

Morgan Adams